The Story Behind The Brand
A Deeper look into our Identity
Welcome! Thank you for taking time out your busy day to check out the Online Store for Swagg Apparel Clothing Co. My name is Randy and I'm the Sole Owner & Operator here at SACCo. Below I will explain the vision/story behind the brand.
The term "Swagg" is an Acronym which stands for
Swagg Apparel Clothing Co. (also known as SACCo.) was established in May of 2012 In Petersburg, VA on the campus of Virginia State University. My purpose for the company is to motivate/encourage others to have a more positive mindset and to take great pride in being who you naturally are on an everyday basis. Depression is the 3rd leading cause of death in the United States from ages 15-24. That statistic alone let's me know that a company like SACCo is a MUST in society! Furthermore, Suicide is the 11th leading cause of death in the United States of America.
Unfortunately I can't reach everyone, but I can touch and change the lives of others that I come in contact with by encouraging/motivating them to keep a positive mentality throughout life & to take a deeper approach into understanding who they are as an individual. I use fashion as a way to market my message behind the clothing company. My message is bigger then the Clothing Company will ever be, and I'm ok with that. When you wear an article of clothing from Swagg Apparel Clothing Company, DO understand that you're supporting the POSITIVE message in which the company represents! Thanks for reading this message and remember to stay YOU!